The Power of the Stretch

When was the last time you were out of your professional comfort zone? Did you go there on purpose or was it forced upon you? Regardless, how did it make you feel? What were the results?

If you don't grow and stretch you are going backward and the same can be said for companies. The challenge here is knowing you need to stretch and having the willpower or ability to get out of your zone are different things.

All you might need is time to think, and you can get there.

If you can't do it on your own, try this:

• Think about something you don't know how to do but you believe might be helpful to your marketing efforts (video clips, Google AdWords, Facebook ads, direct mail, TV ads, consumer behavior, whatever!)
• Go research it and figure out how to do it. If you can't work on it at work for whatever reason, do it at home. I'm sure you have a few hours in a month to spare.

Even if you don't end up using the tool, service or knowledge - you'll be smarter and it may lead you to something that IS helpful to you and your company.

Go stretch and learn. It might be the best thing you've done for yourself and your company.